Trade show follow-up for flooring leads

What to capture on your lead sheet

The best lead sheets are designed for speed at the booth and clarity later. If you only capture one extra thing, capture a single “next step” note so your follow-up feels personal.

• Name
• Email and/or phone
• Room(s) (bedrooms, living room, stairs, whole home)
• Approximate square footage (rough estimate is fine)
• Material interest (LVP, hardwood, carpet, tile)
• Timeline (this month / next 90 days / later)
• Address (or city/zip) for measurement planning
• Best time to contact
• Notes (pets/kids, allergies, subfloor concerns, etc.)
• Priority tag (Hot/Warm)

A booth-owner workflow that doesn’t fall apart

1. Capture one reliable contact method and one project detail (rooms + timeline).
2. Mark Hot leads (ready to schedule measurement) so you follow up first.
3. Write one short note that personalizes follow-up (stairs, pets, timeline).
4. Photograph lead sheets clearly before leaving the venue.
5. Upload the photos the same day to avoid follow-up getting stuck behind typing.
6. Send a short first follow-up offering measurement scheduling.
7. Follow up again in 48 hours for Hot leads if no reply.

Common booth-owner pain points

• You need to move fast on measurement requests.
• Lead notes (room type, timeline) are on paper.
• You’re slammed after the show and follow-up falls behind.

Typical booth scenarios

• Measurement sign-ups
• Show special requests
• Room-by-room notes

Upload → review → send

1. Upload a photo/PDF of your lead sheet right after the rush.
2. Review and fix anything unclear (we flag low-confidence fields).
3. Send personal follow-ups while the show is still fresh in their mind.

Qualifying questions (fast + effective)

• Which rooms (and roughly how many square feet)?
• What material are you considering (LVP, hardwood, carpet, tile)?
• When do you want to start (this month / next 90 days / later)?

A simple follow-up cadence

You don’t need a 12-step sequence. You need a short, consistent cadence that gets replies and moves the right people to the next step.

• Same day / next morning: Book a measurement. Send a short message with a scheduling link and one question (rooms + timeline).
• 48 hours later: Reduce back-and-forth. Offer two measurement windows and ask for the address if you don’t have it yet.
• Day 5–7: Close the loop. Send a last bump asking if now is the right time.

Start free and upload your lead sheet

Follow-up ideas

• Offer measurement scheduling with two time options.
• Confirm room type + preferred materials.
• Keep the first message short and helpful.
• Ask for approximate square footage (rough is fine) so you can prep options.
• Reference the material they liked at the booth (LVP vs hardwood) to feel personal.
• Send a short “what to expect” message for the measurement visit.
• Follow up once more within a week to close the loop politely.

Example follow-ups

Hi {{name}},

Thanks for visiting us at {{eventName}}. If you’d like to schedule a measurement, you can book here: {{schedulingLink}} (or reply with a couple times that work).

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Hi {{name}},

Quick question after {{eventName}} — which rooms are you updating first, and are you leaning LVP, hardwood, carpet, or tile?

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Hi {{name}},

Following up after {{eventName}} — I can do a measurement on {{option1}} or {{option2}}. Which works better?

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Hi {{name}},

Just closing the loop after {{eventName}} — should I keep this on my radar, or is now not the right time?

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What kills replies after the show

The goal is to be helpful and fast, not perfect. Most missed opportunities happen because follow-up gets delayed or the first message is too long.

• Not capturing rooms/material interest (follow-up becomes generic).
• Waiting too long to follow up (homeowners book measurements quickly).
• Sending a long catalog email instead of scheduling the next step.
• Not asking for timeline (hard to prioritize).
• Trying to clean every lead perfectly before sending any follow-up.
• Not doing a second follow-up (touch #2 matters).
• Not capturing best time to contact (more phone tag).
• Failing to include a clear CTA (measurement booking link).
• Not prioritizing Hot leads first.
• Overwhelming the lead with too many options in the first message.

What if my lead sheet has missing emails?

We flag low-confidence or missing fields so you can fix them before you send anything.

How quickly should I follow up after a home show?

Same day or next morning is ideal. Many homeowners schedule measurements quickly after the show.

What should I include in the first email?

Reference the show, confirm rooms/timeline, and include one next step (book a measurement or reply with preferred times).

How many follow-ups should I send?

A simple cadence works: same day, 48 hours later, and a final bump within a week.

Should I send pricing right away?

If they asked for pricing, yes—but keep it simple and still move toward a measurement or on-site visit for accuracy.