These are intentionally short. Speed beats perfection.
How to use these:
- Replace placeholders like
{{eventName}},{{link}},{{schedulingLink}},{{signature}}. - Add one personal detail from the booth if you have it (3–8 words is enough).
- Keep one clear next step per message.
Subject line ideas (steal these)
- Great meeting you at {{eventName}}
- Quick follow-up from {{eventName}}
- Pricing + availability
- Next steps
- Want to grab 10 minutes?
- Closing the loop
Template 0 — The “one question” version (fastest)
Subject: Quick follow-up from {{eventName}}
Hi {{name}},
Thanks for stopping by our booth at {{eventName}}. Are you trying to do this in the next 30 days, or later?
— {{signature}}
Template 1 — Nice to meet you (same day)
Subject: Great meeting you at the show
Hi {{name}},
Thanks for stopping by our booth at {{eventName}}. If you’re still interested, what are you hoping to accomplish in the next 30 days?
— {{signature}}
Template 2 — Book a call / quote
Subject: Quick next step
Hi {{name}},
Want to grab 10 minutes to see if we’re a fit? Here’s my calendar: {{schedulingLink}}
— {{signature}}
Template 3 — Send the thing they asked for
Subject: Info from the show
Hi {{name}},
As promised from {{eventName}}, here’s the link: {{link}}. If you want, reply with your timeline and I’ll point you to the best next step.
— {{signature}}
Template 4 — “Two options” scheduling (reduces back-and-forth)
Subject: Want to get on the schedule?
Hi {{name}},
Following up after {{eventName}} — I’m available {{option1}} or {{option2}}. Which works better?
— {{signature}}
Template 5 — Price request (short + direct)
Subject: Pricing you asked for
Hi {{name}},
As promised from {{eventName}}, here’s pricing: {{link}}.
If you reply with your timeline and what you’re looking for, I’ll recommend the best next step.
— {{signature}}
Template 4 — Last bump (Day 5–7)
Subject: Closing the loop
Hi {{name}},
Just closing the loop after {{eventName}} — should I keep this on my radar, or is now not the right time?
— {{signature}}
Template 7 — Warm lead value follow-up (Day 2–3)
Subject: One helpful thing
Hi {{name}},
Following up after {{eventName}} — here’s the one resource that usually helps people decide: {{link}}.
If you want to talk next steps, here’s my calendar: {{schedulingLink}}
— {{signature}}
Template 8 — “Not a fit right now” (polite off-ramp)
Subject: Quick check-in
Hi {{name}},
Thanks again for connecting at {{eventName}}. If now isn’t the right time, no worries—should I check back later, or close the loop?
— {{signature}}
Template 9 — “Reply-to this with details” (missing info)
Subject: One quick question
Hi {{name}},
Following up after {{eventName}} — what’s the best email/phone to reach you, and what are you hoping to do next?
— {{signature}}
Template 10 — Second touch (48 hours later)
Subject: Quick follow-up
Hi {{name}},
Just bumping this from {{eventName}} — if you want to talk next steps, here’s the link again: {{schedulingLink}}
— {{signature}}
Template 11 — “Are you the right person?” (B2B booths)
If you sell B2B and sometimes the booth attendee isn’t the decision maker:
Subject: Quick question from {{eventName}}
Hi {{name}},
Thanks again for stopping by at {{eventName}}. Are you the right person to talk to about this, or should I reach out to someone else on your team?
— {{signature}}
Template 12 — “Here’s what happens next” (reduces anxiety)
Subject: Next step (simple)
Hi {{name}},
If helpful, here’s what the next step looks like: {{oneSentenceNextStep}}.
If you want to move forward, book here: {{schedulingLink}}
— {{signature}}
Industry-specific tweaks (copy/paste)
Sometimes one line makes the email feel “made for me.” Here are easy swaps:
Bridal expos
Add: “What’s your date + venue?”
Link: Bridal expo follow-up playbook
Home & garden shows
Add: “What’s the project and timeline?”
Link: Home & garden shows
HVAC trade shows
Add: “Is this repair or replacement (and what’s your timeline)?”
Link: HVAC trade shows
Send-from name (small change, big impact)
If you’re a small business owner, sending as a human helps:
- Use your name as the sender (e.g., “Jordan — Company”)
- Keep the signature short: name, company, phone, link
People reply to people.
When to send (simple guidance)
- If you can, send the first follow-up same day or next morning.
- If you’re traveling, next morning is still fine.
- For Hot leads, your “second touch” at 48 hours often gets the reply.
Deliverability notes (keep replies high)
- Avoid attachments in the first email (send a link instead).
- Keep the subject line short (mobile preview matters).
- Don’t overuse all-caps or spammy phrases.
How many templates do you actually need?
If you only keep four, keep these:
- Same-day thank-you + one question
- Scheduling / book a call
- Send the promised thing (pricing/info) + one question
- Last bump (“closing the loop”)
Everything else is a variation.
Text message versions (if you have permission)
Text can be great for scheduling because it’s low friction. Keep it short:
- “Hi {{name}} — great meeting you at {{eventName}}. Want to grab 10 mins this week? {{schedulingLink}}”
- “Quick Q after {{eventName}}: are you trying to do this in the next 30 days or later?”
- “Closing the loop after {{eventName}} — should I keep this on my radar?”
Personalization checklist (do 1–2 only)
The goal is to sound human without spending 10 minutes per email.
- Mention one detail: product/service interest, timeline, style, budget, location
- Mention the show name: {{eventName}}
- Mention the promised thing: pricing, brochure, link, demo
Common mistakes to avoid
- Writing a long pitch in the first email
- Asking three questions at once
- Including five links and attachments
- Waiting a week to follow up
Ready to use these with your lead sheet?
If you already have photos of your lead sheet, upload them and start sending follow-ups in minutes.